To get ahead in today’s corporate world, you have to market yourself to others. The first and most important way to do this is through branding.
Your brand should be reflected in a 15 to 30 second introduction of yourself that tells someone:
1. Who you are
2. What is your area of expertise
3. Where is the value your expertise adds to your company
For example, here’s my introduction:
“My name is Maurice Gilbert of Conselium, a search firm specializing in financial services professionals. I help companies hire the best financial professionals in the audit, accounting, finance and IT security fields faster and cheaper than they could do it on their own.”
