Keys to Developing and Maintaining Your Network
The success and satisfaction you derive from your network is in direct proportion to the time and effort you apply to it. Key ingredients include:
1) RECIPROCITY- Both parties must have their needs met…you give; you get. Give value to your network colleagues; do a favor for them and make a note on how they may help you.
2) SHARE INFORMATION – Make note of a person’s personal and professional interests. As you become aware of information that’s “on target”, pass it on.
3) STAY IN TOUCH – Acknowledging important dates like birthdays, anniversaries, promotions and articles authored is a great way of expressing that you care.
4) DIVERSITY – Since a primary reason to network is to develop contacts that will benefit you, you need a variety of professionals in your network. These may include a real estate broker, banker, attorney, doctor, and executive recruiter.
Remember, the key to developing a strong network is to give value first and maintain consistent contact with your colleagues.
To get ahead in today’s corporate world, you have to market yourself to others. The first and most important way to do this is through branding.