This is a continuation of last month’s ETip on why to create a brand for the IA department.
How to Develop the Audit Department Brand
- Your CAE should meet with senior executives monthly to promote the department and stay on top of the business.
- Use 6 Sigma to identify process improvements in the internal audit activity.
- Hire the best auditors who are capable of assuming successful roles in corporate management.
- Continuously train the audit staff.
- Constantly strive for excellence in adopting best practices and providing great customer service.
- Use internal Quality Control Questionnaires to obtain feedback from clients.
- Have Quality Assessments performed every 5 years by an independent source so you can assert that your audits are conducted “in accordance with the international standards for the professional practice of internal auditing.”
- Conduct a presentation at the start of an engagement to educate the client on the audit process.
- Circulate your IA Department’s success stories throughout the company.
Branding your audit department is essential for your success. A brand consists of a logo, a name and the entire feelings and expectations created by a product or service.
cognize that in front of the group. That way team members know that their own personal sacrifice will be appreciated also.
st be removed from the team. It’s true: one bad apple can spoil the whole bunch.