Manager as Corporate Athlete

Who would you want on your basketball team taking the game-winning shot with two seconds left? Would you want a confident and relaxed teammate like Michael Jordan, or a stressed out teammate? The answer is obvious.


Let’s apply this in our business environment. You, as a manager, will perform better when you stay relaxed and confident. If you stress out, you loose your ideal performance state. There is also the residual effect you have on your staff and your customers by staying calm and in control. They will admire your spiritual strength and feel that they can learn and perform better when around you. The more tranquil a person becomes, the greater is his/her success and power for good.

Branding your audit department is essential for your success. A brand consists of a logo, a name and the entire feelings and expectations created by a product or service.

Why brand your audit department?

1. To show your customers how your department positively affects the company
2. To set expectations for your customers on consistency and quality of the internal auditing experience
3. To help recruit top employee prospects from within and outside the company
4. To build strong and trusting relationships with your customers
5. To build loyalty and pride among the audit staff for retention purposes
6. To provide confidence for the audit committee and investors
7. To provide confidence for the external auditors for placing reliance upon your IA’s work papers

Next month’s ETip will consist of specific steps to take to develop your IA brand.