Branding your audit department is essential for your success. A brand consists of a logo, a name and the entire feelings and expectations created by a product or service.

Why brand your audit department?

1. To show your customers how your department positively affects the company
2. To set expectations for your customers on consistency and quality of the internal auditing experience
3. To help recruit top employee prospects from within and outside the company
4. To build strong and trusting relationships with your customers
5. To build loyalty and pride among the audit staff for retention purposes
6. To provide confidence for the audit committee and investors
7. To provide confidence for the external auditors for placing reliance upon your IA’s work papers

Next month’s ETip will consist of specific steps to take to develop your IA brand.